Starbucks’ New CEO Aims to Revitalize Sales with Speedy Service and Simplified Menus
Starbucks’ new Chairman and CEO, Brian Niccol, has set a goal to reinvigorate the company’s sales by ensuring customers receive their orders hand-delivered by a barista in four minutes or less. This objective is central to his strategy, as he aims to make it easier for customers to get their coffee. Niccol, who joined Starbucks […]
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